The duomedia team had a blast at the second IBIS Awards, which are dedicated to celebrating success in the Belgian PR industry. It was a perfect opportunity to bring everyone together to network and share experiences.
Aside from the backslapping and champagne quaffing, the event proved very insightful. The organizers 3C and BPRCA highlighted the trend for flexible, converged communication strategies, with social media playing a key role alongside conventional channels, and the need for consistent output across all platforms.
One of the highlights was undoubtedly the roundtable discussion, which was attended by communication experts and two journalists. Again, a key topic was the role of social media channels in the communication mix. While everyone agreed the impact of such platforms will likely only get bigger in the future, there was a common consensus that traditional media and personal relationships cannot be fully replaced digitally.
All these PR and communication efforts are aimed at building and maintaining company’s reputation - in times of crisis even more important, confirmed Monique Delvou who chaired the IBIS Awards jury and is spokes person of the Belgian Belfius bank, previously Dexia.
But back to those IBIS awards. It was clear from the number of entries that the Belgian PR industry has enough work to keep everyone busy. So how come we’re not communicating more on what’s going on, and how we can continue driving the PR industry forward?
This was a thought shared by many at the event, judging by the animated discussions at the networking session afterwards. Inge Van Tendeloo at Pfizer Belgium, winner of the Gold IBIS Award for the Alzheimer campaign, voiced the opinion of many attendees when she said the awards afforded her the perfect opportunity to meet and interact with other communications peers. Something we do too little, to be very frank.
Times could well be changing, however. The duomedia team is looking forward to a #prdrink to be hosted in June/July, when different PR agencies will get together and #talkPR. We’re confident this will be a very creative experience. We’ll be able to share ideas and develop how we do things, which can only be good news for the industry in general – and, of course, our clients.