How not to tweet - word to and from the wise

We saw this blog appear on the drupa 2012 blog and it is too good not to share. One of the key graphic Twitterati shared his experience on how (not) to’s on Twitter.

Here is a sneak preview. You can check out the full blog on the drupa 2012 blog:

Tweeting is a mysterious world, and companies of all sizes are right to be cautious as they decide their strategy. Who’s the right person to tweet? What can or can’t they say? How does one deal with negative @ mentions and when should the conversation be taken offline? These are all things to be decided internally, perhaps bringing in a specialist to help demystify, and in many cases there is no right or wrong: we are all still feeling our way with this exciting and powerful new technology area.

It has been great to see broader social media adoption at drupa. YouTube has been particularly strong, with many companies engaging with film-makers to capture the sense of what they’ve tried to communicate at the show to the outside world. And Twitter has been a thoroughly jovial place these past days, enabling people to connect in a totally different way, providing a wholly new (and often very amusing) experience of the show’s incredible zeitgeist.

But there are still some mistakes being made: no names, no pack drill, but I hope that some blunt pointers will help companies make their feeds richer for the tweeters in their ecosystems – and also easier for their employees. I’ll also try and link them to some examples in the real world that would frustrate you equally.

James Matthews-Paul is publisher of Output,, which offers news, technical features, blogs, videos and product profiles on the graphic arts and visual communications sector. You can find him tweeting at @signanddisplay, or you can email him at