Anyone who lives within their means suffers from a lack of imagination.

As you know, dear reader, duomedia has been actively tweeting, blogging and Facebooking from the start and from the heart. We take new social communication platforms seriously (most of the time), and will continue to do so. So what does this have to do with the title, you ask?  

After Fespa 2013 I watched An Ideal Husband. Oscar Wilde is an all-time favourite of mine, and it got me thinking on how he would have felt about all these social media channels ( I suspect he would have loved them, in the same way Stephen Fry has a firm grip on all his channels. But that’s another blog).

Curiously, I found that a lot of Oscar Wilde’s quotes can be applied to how we perceive social media at duomedia. And more specifically, to recent activities during Fespa 2013. Combining my love for literature, social media and print, allow me to illustrate my #fespa2013 experience with some quotes:

Consistency is the last refuge of the unimaginative.

Boldly go where no-one has gone before. @Outputmagazine, @signanddisplay and yours truly hosted a live #talkprint session at the Mimaki Europe booth during Fespa 2013, calling all Twitterati on site to meet up in person, have a drink and tweet away. If you were among the first to arrive, you received a tiger keychain and a moment of picture glory on #talkprint. Were there many people? No. Were many people lurking? Yes. Was it worthwhile? Yes, because the people who came were the Twitterati of the moment. And it raised the visibility of all parties involved, which was the ultimate goal. 

We were feeding Twitter and Facebook constantly, but not relentlessly. After all, a flash of imagination takes the form of spur of the moment action.


It is a very sad thing that nowadays there is so little useless information.

Ah yes, content is king. But don’t bombard your audience with incessant content. And don’t forget it’s social media, not professional media. Don’t be afraid to throw a personal message their way every now and then. Mimaki did a great job on promoting Pertama, the company tiger, on their social channels.

And what about the yellow and green elephants (not pink ones) at the Esko booth? The duoladies reported on where we could be found, what we were doing and who we were doing it with.  Easy to track us down at tradeshows, it seems. And a good thing too that we didn’t have a quiet minute at the show – just the way we like it.



The only thing worse than being talked about is not being talked about.

Hashtags, people. They are there for a reason, so use them! Raise your profile and visibility. Check out #fespa2013. We invariably used it whenever we were promoting our customers’ activities during the show. Or our own activities for that matter – hence the increase in followers (#talkprint at #fespa2013 even made the Twitter section in the Fespa Daily).

We also gently reminded our audience of the press conference we were organizing for Mimaki, and were constantly sharing the news being reported live by other people tweeting in the room. By sharing and keeping tracks of those tweets, a customer can see which news was of most interest to their audience.

Great stuff to bear in mind for future press conferences.  A journalist who couldn’t make it to the show could still keep on top of the latest news. That’s what it is all about – constant feeding.


Experience is the name everyone gives to their mistakes.

Not every tweet, blog or post has to be a success. When you fall, you dust yourself off and move on. Don’t let a little setback get you down. Trial and error is what it’s all about in social media. Some tweets get picked up, some don’t.  Some pictures get liked, others remain untagged. Which brings me to the next point.


We are all in the gutter, but some of us are looking at the stars.

Doesn’t that say it all? Social media is breaking ground, though for some it’s still a relatively unfamiliar concept. Some companies are yet to fully embrace social media in their communications strategies. More could have been done to publicize #fespa2013, but it’s the ones looking at the stars that will raise the profile – and the bar, for that matter – at the next event.

So look at the stars. Squeeze every last drop of value from your budget and make room for social media. Let the imagination flow, raise your visibility and watch the magic happen.

Thanks Oscar, for the twinkle in our tweets.

Maya Staels

#talkprint @ Fespa 2013 - June 26th 4pm - booth J5S - you’re invited!

Final days before Fespa officially kicks off. If you can believe it!

It’s been quite the flight so far, we can feel adrenaline rising and are walking in those #fespashoes.

A lot of buzz has been created. People and companies are distributing releases, posting pictures of the set-up and tweeting away. No doubt social media will be a key communication tool at this show.

At duomedia, we plan to contribute. A lot!

duomedia customer, Mimaki Europe, has agreed to lend its booth J5S at Fespa, for a live tweetup of Output Magazine’s famous  #talkprint at #Fespa2013. Date and timing of this must-attend tweetup? June 26 at 4pm.

The live tweetchat will broadcast from Mimaki’s J5S booth with Mike Horsten (@mimakieurope), General Manager Marketing of Mimaki EMEA, James Matthews-Paul (@signanddisplay), editor of Output Magazine (@outputmagazine) and Maya Staels (@mayastaels), duomedia’s social media expert. And the first 10 people to arrive on stand and tweet a picture of themselves and the Twitter team will receive a Pertama tiger keyring.

So get those hashtags sorted: #talkprint #fespa2013

Follow these Twitterati: @signanddisplay @mayastaels @mimakieurope

Topic of this #talkprint: Fespa 2013 of course.

And come over to the Mimaki booth J5S on Wednesday June 26th at 4pm and ask this social gang anything you’ve always wanted to know about social media!

Tweet you later!


Maya Staels

How not to tweet - word to and from the wise

We saw this blog appear on the drupa 2012 blog and it is too good not to share. One of the key graphic Twitterati shared his experience on how (not) to’s on Twitter.

Here is a sneak preview. You can check out the full blog on the drupa 2012 blog:

Tweeting is a mysterious world, and companies of all sizes are right to be cautious as they decide their strategy. Who’s the right person to tweet? What can or can’t they say? How does one deal with negative @ mentions and when should the conversation be taken offline? These are all things to be decided internally, perhaps bringing in a specialist to help demystify, and in many cases there is no right or wrong: we are all still feeling our way with this exciting and powerful new technology area.

It has been great to see broader social media adoption at drupa. YouTube has been particularly strong, with many companies engaging with film-makers to capture the sense of what they’ve tried to communicate at the show to the outside world. And Twitter has been a thoroughly jovial place these past days, enabling people to connect in a totally different way, providing a wholly new (and often very amusing) experience of the show’s incredible zeitgeist.

But there are still some mistakes being made: no names, no pack drill, but I hope that some blunt pointers will help companies make their feeds richer for the tweeters in their ecosystems – and also easier for their employees. I’ll also try and link them to some examples in the real world that would frustrate you equally.

James Matthews-Paul is publisher of Output,, which offers news, technical features, blogs, videos and product profiles on the graphic arts and visual communications sector. You can find him tweeting at @signanddisplay, or you can email him at