The world’s leading trade fair for cleaning professionals celebrated its 25th edition at the RAI in Amsterdam last week drawing over 29,400 industry professionals - with 72% of these visitors and 90% of the 700 exhibitors coming from outside the Netherlands.
duomedia prepared and attended the show for our customer ETS, the European tissue paper industry association. ETS represents over 90 % of the tissue producers across Europe. And primarily promotes the use of paper tissue for optimal hand hygiene in the public washroom - so no wonder that its members were all gathered in the ‘washroom product’ halls of the show.
Promoting hand hygiene and hand drying
ETS conveys the benefits of the use of paper tissue for proper hand drying via two channels. Independent scientific research on the one hand delivers the irrefutable proof. On the other hand , cartoons are submitted by art students from across the globe to capture and reflect the findings of the research in a more accessible, artistic and fun manner which results in reaching a broad audience. Nicely nested between two major exhibition halls, both the ETS booth and the 2013 cartoon contest exhibition in the ‘transit’ corridor drew great interest.
We pre-announced the show earlier this year, launched the new cartoon contest 2014 on Facebook, created a promotional leaflet as hand-out during the fair, helped put up the 2013 cartoon contest exhibition at the fair , invited the cleaning trade press to the ETS seminar and secured an informative press kit for the 100 journalists who attended the event.
The seminar brought about new insights on air contamination in the washroom when using warm air dryers. Already in favour of paper tissue, I have now become a converted user as it not only contributes to my health but also to that of the other washroom users.
Working for our clients introduces us to many exciting, interesting places and industries. The fact that it takes more than three times the construction cost to maintain a building, it is obvious that ISSA/INTERCLEAN remains a huge shop window onto the world for cleaning necessities. I could never have imaged how big, international and innovative the world of cleaning and hygiene actually is. Europe and ISSA/INTERCLEAN Amsterdam are by far ‘leading’ and trendsetting in the world of cleaning. According to an American journalist I spoke to at the show, it lies some five years ahead of what is happening in USA.
Lut Verschueren, duomedia
P.S. Pictures can be found on facebook. Have a look!